Marketing, Outreach, and Impact
MARKETING OUTREACH AND IMPACT
Why do we need to do marketing and outreach as editors and creators of scholarly publications? Without a profit incentive, as an open access publication, your goal is for your scholarship to have a meaningful impact, for it to be read and the promotion of the content to benefit your scholars. You want people to read your scholars’ work and, in return, raising the profile and reputation of your journal will bring more high quality submissions for your next issue. We often speak of digital publications as “living” online, in a cyclical publishing process and with the ability to make changes comment and engage with your audience, so you have to be thinking ahead to publishing the next issue or edition and maintaining the connections you have with your community of authors and readers.
So how do you get your journal in front of those eyes and what kinds of measurements and factors are scholars considering when...
