MARKETING OUTREACH AND IMPACT
Why do we need to do marketing and outreach as editors and creators of scholarly publications? Without a profit incentive, as an open access publication, your goal is for your scholarship to have a meaningful impact, for it to be read and the promotion of the content to benefit your scholars. You want people to read your scholars’ work and, in return, raising the profile and reputation of your journal will bring more high quality submissions for your next issue. We often speak of digital publications as “living” online, in a cyclical publishing process and with the ability to make changes comment and engage with your audience, so you have to be thinking ahead to publishing the next issue or edition and maintaining the connections you have with your community of authors and readers.
So how do you get your journal in front of those eyes and what kinds of measurements and factors are scholars considering when...
DIGITAL PUBLISHING PRODUCTION
Production is what we call the series of processes that takes a final, approved manuscript into its polished, readable form. Production encompasses copyediting, the layout of your text and media objects, and the proofing of those typeset manuscripts as well as the creation of various formats of those texts and the ultimate publication of the content to your website.
What is Production?
Copyediting
Typesetting
Tools
Galleys
Accessibility
Publishing and Preservation
What is Production?
Production is what we call the series of processes that takes a final, approved manuscript into its polished, readable form. Production encompasses copyediting, the layout of your text and media objects, and the proofing of those typeset manuscripts as well as the creation of various formats of those texts and the ultimate publication of the content to your website. The Production stage involves a host of people in the publishing cycle. These collaborators bring a range of specialized skills and must, ideally, be managed by a production...
AUTHOR RIGHTS AND RELATIONSHIPS
Author rights
What are authors' rights?
Author Agreements
Author-Editor Relationships
What editing is
What editing isn't
Submission and Author Guidelines
Submission Guidelines
Author Guidelines
Style Guides
Activity: What would you do?
Author Rights
What are authors' rights?
Copyright is a legal right that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others. Authors' copyright entitles them to direct where their work can be published and how it can be reused or redistributed, for instance, whether it can be subsequently printed in a textbook or course reader, or if it can be deposited in and accessed through an archive. Any author holds the copyright on their own work until they sign legal documentation that assigns those rights to another individual, company, or institution. Authors may choose to license content to another party by granting or selling the right to reproduce their work, in whole or in part, while retaining their copyright.
Learn...
NEW PERSPECTIVES ON PEER REVIEW
What is Peer Review?
Case Study: The Canadian Journal of History/Annales canadiennes d’histoire
What's the problem with Peer Review?
How do we make it better?
Open Peer Review
Creating excellent review in editorial practice
What is Peer Review?
Peer review is a system of evaluation employed in academic publishing conducted by expert scholars to evaluate the quality and veracity of academic research. At a peer reviewed publication, a group of editors evaluates submitted articles and selects pieces that match their publication criteria for further. These materials are sent to other scholars, considered experts in their respective sub-specialities, to advise the editors about whether the research is factual, well-argued, and innovative in their respective fields. Although peer review relies on individuals -- usually external -- as expert commentators, articles are chosen for review, decisions are ultimately made based on reviewer commentary, and the invitations to reviewers themselves are sent by a publication’s editors. Having a thoughtful set of editorial...
AN INTRODUCTION TO DIGITAL PUBLISHING
Challenges and Opportunities in Digital Publishing
The Publishing Cycle
Organization
Issue Planning
Selection and Review
Production
Marketing
Debriefing
Challenges and Opportunities in Digital Publishing
For a long time, the cost and expertise that was necessary to print and distribute books and journals made it difficult for small and independent publishers to make a significant impact on academic scholarship. Today, digital technologies are providing wide-reaching and affordable solutions for libraries and other independent publishers. Without the need to generate a profit, scholarly publishers can focus on enacting an ethical approach to their editorial and production practices and may choose to support publications that serve the needs of emerging and underrepresented academic communities.
Digital publishing presents challenges and opportunities in equal measure. The web is a dynamic environment, which means that it is ripe for innovation and disruption but that publishers must continually adapt to changing technologies. It is a great deal of work to make your publication discoverable and impactful amid...
