Sharing Your Podcast

by Michelle WilsonNo Comments
In this workshop we’ll talk about defining success, how to measure it, and how to increase your reach and impact it with a little knowledge and planning.  Discoverability Podcast Directories Downloads and Subscribers Discoverability and Archiving for Scholarly Podcasts at Columbia Online Marketing Your Podcast Website Social Media Marketing Email and Newsletters Metrics and Analytics   Discoverability Podcast Directories One of the most important steps to ensure your podcast has good reach is to make sure it is distributed through the major podcast listening apps and directories. It is generally agreed upon that the top podcast listening platforms include:  Apple iTunes/Apple Podcasts Spotify Google Podcasts Stitcher One way to increase your listenership with little effort is to list your podcast in other directories. If you have the time and inclination, these are other directories that have a large userbase: TuneIn iHeartRadio Google Play Music (this is different than the newer Google Podcasts platform) Listen Out Loud (a directory for educational podcasts) Women in Podcasting  For more information on getting your...
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Publish Your Podcast

by Michelle WilsonNo Comments
Publishing your podcast: RSS Feeds Copyright for Podcasting (a really short guide) Creative Commons Licenses Publishing your podcast: RSS Feeds You’ve got your completed podcast and transcript...how do you publish that content to the web and into the pockets of podcast listeners? Podcasts are delivered to apps and distributors (like Apple iTunes) via RSS feeds, the link that provides these user platforms the information about your podcast.  Rather than uploading your podcast files directly to distributors like iTunes or Spotify, each episode of your podcast must be stored online - either through a podcast host provider or your own website. Not only does this help to ensure that you retain control over your media files and are able to edit or update your information, it also makes it possible to stream your podcast to multiple audiences simultaneously. The RSS feed link establishes a pathway for your episode audio files and descriptions to be shared with podcast directories. The RSS feed delivers two types of information...
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Marketing, Outreach, and Impact

Marketing, Outreach, and Impact

by Michelle WilsonNo Comments
MARKETING OUTREACH AND IMPACT Why do we need to do marketing and outreach as editors and creators of scholarly publications? Without a profit incentive, as an open access publication, your goal is for your scholarship to have a meaningful impact, for it to be read and the promotion of the content to benefit your scholars. You want people to read your scholars’ work and, in return, raising the profile and reputation of your journal will bring more high quality submissions for your next issue. We often speak of digital publications as “living” online, in a cyclical publishing process and with the ability to make changes comment and engage with your audience, so you have to be thinking ahead to publishing the next issue or edition and maintaining the connections you have with your community of authors and readers. So how do you get your journal in front of those eyes and what kinds of measurements and factors are scholars considering when...
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Digital Publishing Production

Digital Publishing Production

by Michelle WilsonNo Comments
DIGITAL PUBLISHING PRODUCTION Production is what we call the series of processes that takes a final, approved manuscript into its polished, readable form. Production encompasses copyediting, the layout of your text and media objects, and the proofing of those typeset manuscripts as well as the creation of various formats of those texts and the ultimate publication of the content to your website. What is Production? Copyediting Typesetting Tools Galleys Accessibility Publishing and Preservation What is Production? Production is what we call the series of processes that takes a final, approved manuscript into its polished, readable form. Production encompasses copyediting, the layout of your text and media objects, and the proofing of those typeset manuscripts as well as the creation of various formats of those texts and the ultimate publication of the content to your website. The Production stage involves a host of people in the publishing cycle. These collaborators bring a range of specialized skills and must, ideally, be managed by a production...
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Author Rights and Relationships

Author Rights and Relationships

by Michelle WilsonNo Comments
AUTHOR RIGHTS AND RELATIONSHIPS Author rights What are authors' rights? Author Agreements Author-Editor Relationships What editing is What editing isn't Submission and Author Guidelines Submission Guidelines Author Guidelines Style Guides Activity: What would you do?   Author Rights What are authors' rights? Copyright is a legal right that grants the creator of an original work exclusive rights to determine whether, and under what conditions, this original work may be used by others. Authors' copyright entitles them to direct where their work can be published and how it can be reused or redistributed, for instance, whether it can be subsequently printed in a textbook or course reader, or if it can be deposited in and accessed through an archive. Any author holds the copyright on their own work until they sign legal documentation that assigns those rights to another individual, company, or institution. Authors may choose to license content to another party by granting or selling the right to reproduce their work, in whole or in part, while retaining their copyright. Learn...
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New Perspectives on Peer Review

New Perspectives on Peer Review

by Michelle WilsonNo Comments
NEW PERSPECTIVES ON PEER REVIEW What is Peer Review? Case Study: The Canadian Journal of History/Annales canadiennes d’histoire What's the problem with Peer Review? How do we make it better? Open Peer Review Creating excellent review in editorial practice  What is Peer Review? Peer review is a system of evaluation employed in academic publishing conducted by expert scholars to evaluate the quality and veracity of academic research. At a peer reviewed publication, a group of editors evaluates submitted articles and selects pieces that match their publication criteria for further. These materials are sent to other scholars, considered experts in their respective sub-specialities, to advise the editors about whether the research is factual, well-argued, and innovative in their respective fields. Although peer review relies on individuals -- usually external -- as expert commentators, articles are chosen for review, decisions are ultimately made based on reviewer commentary, and the invitations to reviewers themselves are sent by a publication’s editors. Having a thoughtful set of editorial...
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Intro to Digital Publishing

Intro to Digital Publishing

by Michelle WilsonNo Comments
AN INTRODUCTION TO DIGITAL PUBLISHING Challenges and Opportunities in Digital Publishing The Publishing Cycle Organization Issue Planning Selection and Review Production Marketing Debriefing Challenges and Opportunities in Digital Publishing For a long time, the cost and expertise that was necessary to print and distribute books and journals made it difficult for small and independent publishers to make a significant impact on academic scholarship. Today, digital technologies are providing wide-reaching and affordable solutions for libraries and other independent publishers. Without the need to generate a profit, scholarly publishers can focus on enacting an ethical approach to their editorial and production practices and may choose to support publications that serve the needs of emerging and underrepresented academic communities. Digital publishing presents challenges and opportunities in equal measure. The web is a dynamic environment, which means that it is ripe for innovation and disruption but that publishers must continually adapt to changing technologies. It is a great deal of work to make your publication discoverable and impactful amid...
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